If I could tell you the best two books I've purchased this year, Print & Pattern 2 would be one and this book would definitely be the other. I'm so into the 60s graphics in this book - the simplicity of the packaging designs seem so incredibly naive to me but at the same time, so stylish, non fussy and contemporary. I love 90% of what's in this book and shall enjoy it for years. Simple design really excites me. Do any of you out there have similar taste to me?